Post by account_disabled on Oct 26, 2023 1:25:18 GMT -6
Variable bidding strategy that takes into account various factors such as the time of day and the device the user is using can also help increase campaign effectiveness. How to configure keywords in Google Ads Configuring keywords for matching in Google Ads is an important element of preparing an advertising campaign. First log in to your Google Ads account and go to the "Campaigns" or "Ad groups" tab depending on where you want to add your keywords.
Select the specific campaign or ad group you want to add keywords to. Go to the "Keywords" tab and click phone number list on the "Add keywords" button. Enter your chosen keywords noting that different match types require different formatting: broad match - in this case you enter the keyword without any additional characters. For example when shoes the system will also display your ad for queries such as "running shoes" or "sports footwear" Phrase.
Match - To configure a keyword as a phrase match enclose it in quotation marks. For example for the phrase "sports shoes" the ad may also be displayed for queries such as "where to buy sports shoes" or "sports shoes for summer" Exact Match - in this case the keyword is placed in square brackets. For example when entering "sports shoes" the ad will be displayed only if the user types exactly "sports shoes" without any additional words before or after the keyword phrase.
Select the specific campaign or ad group you want to add keywords to. Go to the "Keywords" tab and click phone number list on the "Add keywords" button. Enter your chosen keywords noting that different match types require different formatting: broad match - in this case you enter the keyword without any additional characters. For example when shoes the system will also display your ad for queries such as "running shoes" or "sports footwear" Phrase.
Match - To configure a keyword as a phrase match enclose it in quotation marks. For example for the phrase "sports shoes" the ad may also be displayed for queries such as "where to buy sports shoes" or "sports shoes for summer" Exact Match - in this case the keyword is placed in square brackets. For example when entering "sports shoes" the ad will be displayed only if the user types exactly "sports shoes" without any additional words before or after the keyword phrase.
