Remarketing audiences

[account_disabled]

This is one of the most common and generally most profitable paid ads tactics.



google ads targeting - your data segment targeting

Image source




There are four types of remarketing audiences available in Google Ads:



Website: a list of users who’ve interacted with your website

App: a list of users who’ve interacted with your app

YouTube: a list of Whatsapp Mobile Number List users who’ve interacted with your YouTube channel/content

Customer Match: a list of users who have given you their personal data (email, phone number, etc.), which you upload into Google Ads

For more help in this realm, Navah Hopkins provides some great remarketing campaign tips here.





Similar segment audiences

Also known as lookalikes or similar audiences, these are lists of users that exhibit similar online behavior to those on your remarketing lists.



For example, the users on a Similar segment generated from your Most Profitable Customers list would be people who are new to your business, and exhibit similar behavior and habits to your best customers, therefore are more likely to be interested in becoming your customers.